• Atul Sharma

    Atul Sharma

    Vice President, Salesforce Practice
    Grazitti Interactive

  • Vernon Keenan

    Vernon Keenan

    Founder & Senior Industry Analyst (Salesforce)
    Keenan Vision

  • Diane Kesler

    Diane Kesler

    Co-founder & Salesforce-MuleSoft Certified Instructor
    Integration Quest

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How the Decision-Making Framework for Integrations Has Changed

AI is rewriting how fast software gets built, which means the old build-vs-buy debate is evolving.

Teams that once ‘built to stay in control’ are now finding that control comes with a growing maintenance bill. The real cost of custom integrations isn't the initial build. It's what follows as APIs evolve, systems change, AI becomes part of the workflow, and maintenance quietly consumes engineering capacity.

At the same time, teams that ‘bought to move fast’ are discovering that modern, AI-native integrations are far more flexible than the rigid connectors they’re used to.

Hear Salesforce and MuleSoft experts unpack how integration strategy is changing and how to decide what to build, buy, or rethink in the AI era.

Why Attend this Webinar

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Understand the True Cost of an Integration

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Learn When Custom Development Delivers the Greatest Business Value

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Compare Build vs. Buy Across Maintenance, Flexibility, and AI Readiness

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Leave With a Practical Framework for Evaluating Future Integrations

Choosing Your Integration Path

Compare build vs. buy across control, speed, flexibility, and total cost of ownership to choose the right approach for your business.

Build
Buy
  • Maximum Control, Ongoing Upkeep
  • Tailored to exact requirements
  • Engineering ownership and governance
  • Higher build time, higher maintenance
  • Upgrades and API changes
  • Faster Start, Fixed Patterns
  • Quicker implementation, vendor support
  • Prebuilt patterns, limited flexibility
  • Licensing costs, integration guardrails
  • Good for standard use cases

Who Should Attend

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Salesforce Architects evaluating integration strategy

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Salesforce & Jira Administrators managing day-to-day integrations

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Engineering Managers balancing speed and maintenance

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Customer Support or Support Ops Leaders improving cross-team visibility

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MuleSoft & Integration Architects modernizing integration architecture

Meet Our Speakers

Atul Sharma

Atul Sharma

Vice President - Salesforce Practice, Grazitti Interactive

Atul is a Salesforce innovator with 17+ years of experience. He has led 200+ projects, playing pivotal roles in U.S. Government initiatives and finance leadership firms. Atul excels in leveraging advanced platforms such as Salesforce, Zendesk, Jira, and ServiceNow to deliver impactful solutions for achieving strategic goals.

Vernon Keenan

Vernon Keenan

Founder & Senior Industry Analyst (Salesforce), Keenan Vision

Vernon Keenan is the Founder of Keenan Vision, Senior Industry Analyst at SalesforceDevops.net, and a leading voice on enterprise AI, Salesforce, and DevOps. With over 25 years of experience in enterprise software, Vernon advises executives, investors, and technology leaders on AI strategy, digital transformation, and the evolving Salesforce ecosystem. His research on agentic AI and enterprise innovation has made him a trusted industry analyst and frequent speaker at leading technology events.

Diane Kesler

Diane Kesler

Co-founder & Salesforce-MuleSoft Certified Instructor, Integration Quest

Diane Kesler is the Co-Founder of Integration Quest, a Salesforce-MuleSoft Certified Instructor, and a recognized integration thought leader with over 20 years of IT experience. She is a MuleSoft Community Ambassador, co-author of Building Integrations with MuleSoft, and a frequent speaker at Dreamforce, Salesforce World Tours, and global technology conferences.